Essentials of Business Research
A Guide to Doing Your Research Project
- Jonathan Wilson - Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia
Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations.
Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.
Key student features include:
- 'You're the Supervisor' sections - helps students to meet learning objectives
- 'Common questions and answers' - real-world advice on how to tackle common challenges
- Examples from different types of international businesses
- Detailed guidance on software packages such as SPSS
- Student case studies
- Annotated further reading
Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students' multiple choice questions to test progress.
A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.
This books provides useful information to help students understand the different aspects of research methods. Easy to understand but at the same time suitable for those studying at postgraduate level.
This is a very accessible text that will be welcomed by undergraduate and postgraduates alike. This will help the student to see what they're doing from the supervisor's point of view and enable them to have valuable points of reference.
Simply the BEST Business Research Textbook available
Useful text for undergraduate dissertation students - simple presentation and easy to read with useful examples
A good, alternative text to our core text. We like students to select extra reading from other authors
Easily readable and uses accessible language. Does not deter students!
A well written book outlining contemporary research methods.
Well written text book, I have recomended this book for my Post grad students as well, it is very well written and well laid out.
Jonathan Wilson's book is an excellent and accessible resource, enabling student researchers at all levels to undertake quality research in line with their educational requirements.
A practical, well-written and encouraging guide to choosing the right research method for undergraduate research. The new sections since the 2010 edition, including "You're the Supervisor" helps students to think through common research questions. The list of references is useful for postgraduate students, who need to explore a topic further. The companion website has Powerpoint slides, author podcasts and examples of completed research projects, which are all very helpful when working with students who require a little extra support. There is no doubt that this will continue to be a deservedly popular textbook with students and academics alike.
