Essentials of Business Research
A Guide to Doing Your Research Project
- Jonathan Wilson - Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia
Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations.
Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.
Key student features include:
- 'You're the Supervisor' sections - helps students to meet learning objectives
- 'Common questions and answers' - real-world advice on how to tackle common challenges
- Examples from different types of international businesses
- Detailed guidance on software packages such as SPSS
- Student case studies
- Annotated further reading
Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students' multiple choice questions to test progress.
A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.
A detailed account of the fundamental stages required for any succesful research project.
This second part of the first edition of essentail of business research is well thought and written to meet students research needs. Very rich text book and compliments the first edition.
