Key Concepts in Public Relations
- Bob Franklin - Cardiff University, UK
- Mike Hogan - University of Cardiff, UK
- Quentin Langley - University of Cardiff, UK
- Nick Mosdell - University of Cardiff, UK
- Elliot Pill - University of Cardiff, UK
SAGE Key Concepts series
The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Public Relations:
- Provides a comprehensive, easy-to-use overview to the field
- Covers over 150 central concepts in PR
- Paves the way for students to tackle primary texts
- Grounds students in both practice and theory
- Takes it further with recommended reading
The book provides students with a nice overview about the key concepts in PR.
Good resource for entry level students in Public Relations
Good overview but all terms are sufficiently covered by general textbooks on the topic.
A useful supplementary reading but I prefer to give students journal articles in this regard
. . .provides a great overview of key terms and procedures crucial to the success of students as future PR professionals
This is a good text to accompany a core text on Public Relations. it is is also very useful for marketing and business students. Valuable for post grads new to PR also.
Needs an index; could be a useful book but some non-standard terms used (such as ' public relations (internal) rather than 'internal communicaitons') makes the book difficult for students to use as background
