International Business
Theory and Practice
- Ehud Menipaz - Chairman, The Ira Centre for Business, Ben Gurion University, Israel
- Amit Menipaz - Vice President, Structured Data, ebay
International Business
What are the fundamental challenges and emerging trends of International Business today? What are the impacts of corporate social responsibility and the ever expanding use of digital technology on corporate strategies and executive decisions?
International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world.
Current critical issues in international business are analyzed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the 'democratization' of competition worldwide, as well as applications of technology in a digital economy.
Key Features:
- Unpacks the complex issues facing both multi-national enterprises (MNE) and international small and medium enterprises (SME)
- Contains a full range of learning features including international case studies, explanations of key terms, a glossary, and annotated further reading
- A dedicated companion website with material to support both lecturers and students.
With its truly international perspective, use of pedagogy and readable style, International Business is the perfect introductory text for any undergraduate student in an International Business course.
Excellent coverage of international business topics. Very easy read.
A practical book easy to read offering many activities to complement and enhance a lesson. A good book for undergraduates levels.
I love this book, but need a new edition for the 200 level International Business class that I team teach.
A concise Overview of an interesting Issue
A practical Overview
I have not received this book for evalution
I have not received this book for evaluation
I have not received this book for evaluation
This book is very detailed and has up to date data... But little intense for undergraduate students. That's why I will use this book as supplementary for undergrad International Business Management Class.
Comprehensive perspective on the subject with suitable cases. Parts could be updated as the text is aging in a rapidly changing business environment.
