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Entrepreneurship for Everyone
A Student Textbook

First Edition

Edited by:

Robert Mellor - Kingston University, UK

Courses:
Entrepreneurship

November 2008 | 256 pages | SAGE Publications Ltd

In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries.

Key entrepreneurship concepts that are covered include:

- the theories and tools of creative thinking

- market research

- intellectual property protection

- relevant economics

Available Formats

ISBN: 9781412947756	Hardcover	Suggested Retail Price: $249.00	Bookstore Price: $199.20
ISBN: 9781412947763	Paperback	Suggested Retail Price: $130.00	Bookstore Price: $104.00
ISBN: 9781446242599	Electronic Version	Suggested Retail Price: $111.00	Bookstore Price: $111.00

PART A: PRINCIPLES

Developing People and Competencies

The Economics of Entrepreneurship and Innovation

Promoting Creativity

PART B: PRACTICE

Gaining Strategic Advantage

The Marketing Plan

The Business Plan

PART C: CONTEXT

Intellectual Capital

Knowledge Management

Presentation Technique

PART D: SPECIALISMS

Technical Innovation

The Biotechnology Revolution

Green Entrepreneurship

A Sustainable Development Challenge

Enterprise in Health and Social Care

Journalism and Media Entrepreneurs

General Characteristics of the Creative Arts

PART E: ACTION

Growing the Venture

suitable for undergraduate students studying the subject for the first time.

Mr Severino Mavhiki

Business Administration , Midlands State University

September 18, 2015

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Quite good in providing general issues on entrepreneurship

Dr Shova Thapa Karki

School of Business, Mgmt & Economics, Sussex University

August 11, 2014

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This book does contain the depth I am seeking in regard to Owning and Operating A Small Business

Dr Gloria Smith

Business Comp Info Systems Div, Scottsdale Community College

September 6, 2012

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By approaching the subject of entrepreneurship from a refreshingly open perspective, this text does what it says on the tin and facilitates a wide appreciation of the subject. In teaching entrepreneurship to mulitple cohorts I find that one text definitely does not fit all and this text enable non-business students to engage with the subject on an equal footing.

Mr Paul Matthews

Business Administration , University College Birmingham

April 25, 2012

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