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suitable for undergraduate students studying the subject for the first time.
Quite good in providing general issues on entrepreneurship
This book does contain the depth I am seeking in regard to Owning and Operating A Small Business
By approaching the subject of entrepreneurship from a refreshingly open perspective, this text does what it says on the tin and facilitates a wide appreciation of the subject. In teaching entrepreneurship to mulitple cohorts I find that one text definitely does not fit all and this text enable non-business students to engage with the subject on an equal footing.
