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Business Planning and Market Strategy
- E.K. Valentin - Eccles Research Fellow and Professor of Marketing and Management, John B. Goddard School of Business and Economics, Weber State University, Ogden, Utah, USA
March 2014 | 272 pages | SAGE Publications, Inc
Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today’s highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box,” author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book’s unique applied perspective, sets Business Planning & Market Strategy apart from conventional “how to” planning guides.
Preface
Introduction to Part I
Chapter 1 - Business Planning and Market Strategy in a Nutshell
Chapter 2 - Market Strategy: The Business Plan's Cornerstone
Chapter 3- Devising a Business Model
Chapter 4 - Getting a Handle on Costs and Financial Prospects
Chapter 5 - Strategic Business Planning from Top to Bottom
Chapter 6 - Managing the Planning Process
Introduction to Part II
Chapter 7 - Creating Shareholder Value by Creating Customer Value
Chapter 8 - Situation Analysis Concepts and Frameworks
Chapter 9 - Reporting Situation Analyses
Chapter 10 - Coping with Uncertainties
Chapter 11 - Projecting Financial Results and Needs
Introduction to Part III
Chapter 12 - Writing and Pitching a Business Plan
Chapter 13 - Raising Capital and Choosing a Business' Legal Structure
Chapter 14 - Monitoring Performance
Appendix: A Sample Plan for Lynn’s Hair in Style
Index
Good book to guide students throught the planning process integrated in the strategy.
Marketing , University of Minho
November 5, 2014
An interesting and practical approach is adopted in this textbook.
Department of Business & Law, Croydon College
October 14, 2014
Fantastic book what i have been looking for.
Danish Academy of Business & Technology , Danish Business Academy
August 22, 2014
very useful textbook
Department of Marketing, American Univ. of Kuwait
July 10, 2014
Critical issues regarding Business planning are set out and the experience of the author makes this a great way for students to increase there understanding on methods to maintain competitive advantage.
Business Management, Organisational Learning Centre
June 5, 2014
I find it particulary interesting by revisiting basic estrategic tools and give new advancing perspectives
Management, Instituto Superior de Gestão
May 28, 2014
