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Applied Crisis Communication and Crisis Management
Cases and Exercises
June 2013 | 256 pages | SAGE Publications, Inc
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters
1. A Short Introduction to the Case Study Method
2. Crisis Capsules
3. Pampers and Dry Max Chemical Burn Rumor
4. Hershey, Cocoa, and Child Slavery/Labor Abuse
5. Cadbury Salmonella Recall
6. Peanut Butter Paste Recall of 2009
7. Tetra Pak, Nestle and ITX
8. Nestlé and Greenpeace Disagree over Palm Oil Sourcing
9. Carrefour, China, and the Olympic Torch Relay
10. Sparboe Farms and McDonald’s Part Company over Animal Cruelty
11. BP Texas City Explosion
12. Sigg and BPA
13. West Pharmaceutical Services’ Dust Explosion
14. Jensen Farm, Listeria, and Cantaloupe
15. Chick-fil-A and the Dangers of Social Issues
16. The Bhopal Tragedy
17. Odwalla and E. Coli
18. ValuJet Flight 592 and the End of a Brand
19. Greenpeace Pressures H&M to Detox the Garment Industry
It will be of great value for my 3-rd year students.
Faculty of Journalism and Communication Sciences, University of Bucharest
August 20, 2020
Gives a very good overview of communication during crisis and how to adopt. recommended as supplement for the Crisis Management course at NTNU.
Special Education , Fagskolen i Aalesund
May 6, 2016
This is a really excellent set of cases and exercises for students. If my module was entirely case based, this would be a great textbook to focus on, however, I am more likely to use parts of it across the course. I have recommended to my library.
The Business School, Newcastle University
May 3, 2016
A key textbook for students studting crisis communication..
Faculty of Business and Society, University of South Wales
May 12, 2016
Very well put together. I will be referring to it as a supplementary reading resource.
Department of Business and Law, National Univ of Ireland, Maynooth
June 12, 2015
Not adopted for the Summer 2013 but will consider for the Summer 2014.
Communications Dept, Central Washington University
October 20, 2013
