Create a flyer for "Making Sense of Multivariate Data Analysis"

This book is easy to understand although multivariate analysis is complicated. Students find it very helpful especially when interpreting the analytic results.

The approach of using published articles as illustrations and non-mathematical languages are definitely useful for social science students to understand the complexity of mutlivariate analysis in context.

It is a straightforward presentation of analysis procedures included in this course. I have used a number of QASS series publications in teaching data analysis for almost 20 years. I had them as texts when I was a PhD student. Generally more accepted by students than more in-depth treatments.