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This text provides some excellent advice and structure for focus group methodology and analysis.
I will recommend this book at supplemental reading for my student writing BA projects and MA theses.
I have needed a good text on focus groups to direct students towards. This is it. Unfortunately out course does not really allow me to make it a core text, since we are covering qualitative techniques in their entirety.
The book was well-written, easy to understand, and methodical in its approach. It is recommended for anyone planning a focus group who has no or limited previous experience.
a fantastic guide for anyone who is using focus groups as a research method. it covers all the topics from technical set up of the focus group to reflective questions that may arise while using this particular methods.
