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Good links between statistical analysis and problems of market research
Fairly good book. Thank you.
An essential read for the research student everywhere.
Worth a read and will help students put data analysis into context
Excellent guide for students - practically focused and well structured. Should contribute to students producing much stronger quantitative analysis
This gives a clear and accessible approach to the analysis of quantitative [primary] data obtained by students in their research.\
It is a fine book that is very helpful for graduated students from several areas (like those from Economics, Management or Business Relations). Their examples and the accurate criticism on bad practices are easily identified as strong points for recommending this handbook.
Very good coverage of quantitative methods that students often struggle with.
This gives a clear and accessible approach to the analysis of quantitative [primary] data obtained by students in their research.
A concise and accessible book, suitable for undergraduate students. Covers essential materials especially, philosophical and theoretical foundations, and building blocks of quantitative analysis.
Contains essential material for students in a practical, condensed form.
The book gives a great overview on analyzing quantitative data. I would recommend it to those who want to get an overview on analyzing data and who need to refresh their statistics knowledge.
