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Useful chapter on public relations practitioners, offering future research directions from a cultural perspective. There is also a clearly-written chapter on doing workplace ethnographic research. This could be helpful to students who are interested in ethnography and have access to workplace settings e.g. through internships.
Accessible, comprehensive and well organised.
Adopted at Northumbria University as a recommended text for second and third year undergraduate Fashion students to explore the concepts of taste and cultural mediation in the communication and marketing of fashion products.
Adopted at Northumbria University as a recommended text for first and second year undergraduate Graphic Design and Interactive Media Design students to explore the concepts of taste and cultural mediation in the communication and marketing of design.
This is a much needed book which provides useful insights on the role of cultural intermediaries in the society. It is very useful for my students who want to work on this issue as well as for the preparation of my teaching material. I am glad this book exists.
This book is more useful for those studying media and the intricacies of global consumption, rather than Sociology per se.
A book which helps to develop more in-depth understanding of diversity.
Global and international aspects of the theme is not detailed sufficiently.
