Create a flyer for "Marketing Management"

Fantastic book. My students have benefited lots from it. I would definitely recommend it.

Really good Marketing Management text. Covers all areas required of this subject in good and accessible detail for students.

Customer focused.

Was happy with it last spring -- so adopted again for spring 2012

I love the layout of this book, all the photographs and the fact that it discusses careers. However, for the UK students, I think it is just too 'American'. I can still make good use of it but not as a core text.

It is very interesting approach to adopt the 3R's of the relationship marketing perspective as the structure of this textbook. For a general course on markekting, however, this focus may be a little too specific.

The book offers students a structured logical focus to relevent topics.

A good background guide to aid independent learning.

This is a very good book with excellent case studies which hep students to put the theoretical concepts into practice. It is very useful for undergraduate students.

This is an excellent book providing up to date information on the subject of marketing management. My only complaint is that it is (understandably) too American focused rather than UK, but this has lead me to other UK based research.

Marketing Management by Kenneth Clow will be recommended for Spring 2011
with Marketing by Kotler.
Kotler's Marketing Text will be the main text and Marketing Management by Clow will be recommended as a supplemental reading for the students.

Essential textbook in marketing management. The Book includes very good case studies for students.

An excellent and more importantly easy to read and understand book which is very well laid out and really gets the customer importance accross to the students. I really like the format and will recommend it to my students

Highly desirable text book, suitable for all undergraduate students studying marketing and the management of service organisatiions.
Graphic and visual displays are excellent, chapters follow a logical sequence and are well written. The book makes excellent use of current case studies to effectually reinforce the theroetical perspectives.

It's a very nice book with many practical examples.