Create a flyer for "Relationship Marketing"

Fantastic book. My students have benefited lots from it. I would definitely recommend it.

A very informative book discussing the critically important concept of relationship marketing in the contemporary world.

A very current up to date and useflu study text to engage and develop student thinking into building long term customer relationships both in Consumer and more so B2B market-places
Noted to other tutor colleagues

This book is very excellent in terms of its depth and discussion with regards to customer management.

Chapter 2 of this book is a great source for lively discussions in the seminar. This helps students great to reflect and thereby enter the topic's field.
Chapter 3 is the textual basis for a practical project where students have to analyze an existing company's CRM.
Chapters 5 to 8 are great for different sessions of this program and are a recommended item of this seminar's literature.
Chapter 9 is excellent and is used as the starting point for a couple of final seminar papers!

This is a good addition to students core texts.

Course has been placed on hold. Nothing wrong with the text book.

This is a very good book that will allow the MSc students to gain a deeper understanding of relationship marketing.

Useful text for level 5 and 6 business students