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a fantastic guide for anyone who is using focus groups as a research method. it covers all the topics from technical set up of the focus group to reflective questions that may arise while using this particular methods.

Ms Irena Loveikaite

This text provides some excellent advice and structure for focus group methodology and analysis.

Miss Charlotte Brigden

I will recommend this book at supplemental reading for my student writing BA projects and MA theses.

Miss Matilde Jensen

The book was well-written, easy to understand, and methodical in its approach. It is recommended for anyone planning a focus group who has no or limited previous experience.

Ms Karyn Ross

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