Create a flyer for "Netnography"

This is a great detailed overview that goes very in-depth into netnography, but is still written accessibly enough for undergraduate students. I will also use parts of this for MA level teaching.

Although an excellent book, I felt that it is perhaps a little complex for third year design students. However, I will recommend for adoption for our MA courses

An excellent update text for all your digital research needs.

Informative and a nice read, my students will find this really helpful

excellent introduction to the field

For students to understand the qualitative method of netnography especially for the analysis of social media.

I HAVE NOT RECEIVED THIS BOOK - PLEASE CAN YOU RESEND IT.

Netnography has opened up ways in which students can study online communities.

This is a well written book, easy to comprehend and Netnography is used as an example of how companies may use this type of research to be more effective in their e-marketing strategy

A good update to the previous version. Visually more compelling the use of colour helps navigation through the text.
The inclusion of chapter introductions and summaries in block sections makes it easier to skim and scan chapter content. Revised chapter headings help the reader go to relevant sections and provide a better overview of chapter contents. A great improvement on an already very good book.