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Consumer Behavior and Culture
Consequences for Global Marketing and Advertising
Third Edition
Additional resources:
July 2019 | 472 pages | SAGE Publications Ltd
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.
This edition has been updated to include:
- An insight into the different roles of the internet and the growing influence of social media
- An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
- Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Preface
Chapter 1: Consumer Behavior Across Cultures
Chapter 2: Values and Culture
Chapter 3: Convergence and DIvergence in Consumer Behavior
Chapter 4: The Consumer: Attributes
Chapter 5: Social Processes
Chapter 6: Mental Processes
Chapter 7: Culture, Communication, and Media Behavior
Chapter 8: Consumer Behavior Domains
This is a really interesting book - absolutely essential
Kent Business School, University of Kent
October 5, 2021
Nice integrating work, a good basis for students writing papers in the subject area to get acquainted with issues.
Business Psychology, Hochschule für Angewandtes Management
December 13, 2019
