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Focus Group Methodology
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Focus Group Methodology
Principle and Practice



March 2011 | 224 pages | SAGE Publications Ltd
Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews and analyzing data to presenting the findings.

Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research.

Like her previous book, Researching the Vulnerable, Liamputtong's latest work pays close attention to research ethics and will also be of great interest to researchers who are working with different social groups - such as older people, children and ethnic groups - and anybody who is engaging in cross-cultural research.

Illustrated with case studies and examples throughout this is a perfect introduction to focus group methods for students and new researchers alike.


 
Focus Group Methodology: Introduction and History
 
Focus Group Methodology: Theories and Ethics
 
Focus Group Methodology and Principles
 
Focus Group Methodology and Practical Considerations
 
Conducting Focus Groups and Practicalities
 
The Use of Focus Group Methodology in the Health and Social Sciences
 
Focus Group Methodology and Sensitive Topics and Vulnerable Groups
 
Focus Group Methodology in Cross-Cultural Research
 
Virtual Focus Groups
 
Managing and Making Sense of Focus Group Data
 
In Conclusion

An excellent text that is an essential read for those undertaking focus groups as part of their research

Mr Ben Jane
Faculty of Sport Media and Management, University of St Mark & St John
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This text is very helpful when conducting focus groups as part of a research project. It valuably deals with vulnerable groups and sensitive subjects.

Mr Sean Creaney
Centre for Childhood Studies, Stockport College
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Chapter objectives helped to summarise the chapters of the text. Tutorial activities helped with reflection. Further reading helped to build on learning. Box examples helped put theory into practice

Mrs Caroline Holliday
Lancashire Business School, University of Central Lancashire
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This is a very good resource

Mrs Josephine D Morris
Interdiscipline, Winchester University
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This is a useful textbook that informs undergraduate and postgraduate students on issues surrounding the use of focus groups in research.

Mrs Monica Donlon
Education and Applied Social Sciences, Stockport College
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An essential text for nursing students undertaking research modules for the first time.

Ms Louise Lawson
Dept of Nursing & Midwifery, Hertfordshire University
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An excellent text for new researchers for data collection method

Ms Louise Lawson
Dept of Nursing & Midwifery, Hertfordshire University
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This book is really well laid out and easy to follow. It provides all the essentials for a foundation in focus group methodology

Ms Sarah Rutherford
Health , Manchester Metropolitan University
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I enjoyed this text and found it a useful source of information regains the use and purpose of focus group interviewing. I will be using it as suggested adding for the students on our MA Education programme.

Professor Alison Kington
Institute of Education, Worcester University
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I have already suggested this text to some of the students on our EdD programme and will be including it on the reading list for the next cohort. Very accessible and full of information.

Professor Alison Kington
Institute of Education, Worcester University
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Sample Materials & Chapters

Chapter 1