Virtual Ethnography

`This book reflects scholarly dedication to enlarging the discussion on the nature and role of the internet, and provides insight into how ethnographic methodologies can be adapted creatively to research into modern electronic forms of communication. A glossary of internet terms adds to the usefulness of this well-referenced treaties' - International Journal of Market Research

`There is so much to praise in this excellent book: its sensitivity to the culture, its alertness to the most demanding scholarly standards, its innovative analysis of the World Wide Web and its elegant, lively presentation. Students and researchers of the emerging culture should not be without it!' - Sean Cubitt, Liverpool John Moores University

Find the approach both innovative and relevant to students' interest and course goals

Over the years this book has proven its necessity and its relevance. It has become a core text of the course on 'virtual ethnography'. Hine has succeeded to explain virtual ethnography in both theoretical as well as practical terms. This is its core strength since it allow us to use it for providing theoretical background/ context as well as discussing practicalities.

Excellent text on ethnography. Useful in documentary media course.