Survey Research Methods

Fifth Edition

Floyd J Fowler, Jr - Center for Survey Research, University of Massachusetts Boston, USA

Series:
Applied Social Research Methods

Courses:
Intermediate/Advanced Research Methods | Research Methods | Survey Research | Survey Research

September 2013 | 184 pages | SAGE Publications, Inc

The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.

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Available Formats

ISBN: 9781452259000	Paperback	Suggested Retail Price: $126.00	Bookstore Price: $100.80
ISBN: 9781483323596	Electronic Version	Suggested Retail Price: $78.00	Bookstore Price: $78.00

1. Introduction

2. Types of Error in Surveys

3. Sampling

4. Nonresponse: Implementing a Sample Design

5. Methods of Data Collection

6. Designing Questions to Be Good Measures

7. Evaluating Survey Questions and Instruments

8. Survey Interviewing

9. Preparing Survey Data for Analysis

10. Analyzing Survey Data

11. Ethical Issues in Survey Research

12. Providing Information about Survey Methods

13. Survey Error in Perspective

The book arrived too late for me to include it in the course. Will include next time I teach it.

Dr Dwight Vick

Mgmt Marketing Public Adm Div, Governors State University

October 7, 2013

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Key features

NEW TO THIS EDITION:

Coverage of the latest developments in the field helps readers understand how to best use new and changing technology, including the Internet, smartphones, and interactive voice response systems (IVRs), singly or in combination, to collect high quality data.
New studies and publications from the past five years are integrated throughout the text.
Updated survey examples offer students and researchers exemplary models.

KEY FEATURES:

Compact, yet comprehensive coverage of survey research makes this book an ideal companion or beginning text.
Error in surveys is described using a clear and accessible approach.
A list of strengths and weaknesses for each of the different types of survey data collection, including the more recent Web-based approaches, is included.
Coverage of the expansion of cell phone use is included.
Up-to-date coverage of Web-based and online surveys, as well as the latest resources available to the beginning and expert researcher, prepares readers for practice.
In-depth discussions of non-response and sample size issues are included.

Sample Materials & Chapters

Chapter 2

Chapter 3

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Survey Research Methods

Sample Materials & Chapters

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