Survey Research Methods
- Floyd J Fowler, Jr - Center for Survey Research, University of Massachusetts Boston, USA
Applied Social Research Methods
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“The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction.”
“[The book] is accessible enough for the masters students but theoretical enough for the doctoral students.”
“Even students with very little background in research methods can follow this text easily.”
“The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey.”
Excellent book that covers topics that others do not, especially the non-response bias material.
I have used the previous editions and find the textbook to be useful to my students.
The book arrived too late for me to include it in the course. Will include next time I teach it.
GREAT book for my students and me!!
This book is a very useful addition to our list of supplementary texts. It is accessible and helpful for students who are new to research.
A particularly useful text, part of the Applied Social Research Methods Series. Though a slim volume, at 171 pages, it is packed with helpful information for creating, administering and evaluating surveys, and as such, really useful for our postgraduate trainees who have to carry out a research project.
Especially useful is the information on how each aspect of a survey can affect the credibility of the outcomes.
Online surveys are included of course, though specific names of commonly available survey sites are not listed in the index e.g. Survey Monkey. The list of strengths and weaknesses for different types of survey should help researches evaluate their approaches with greater awareness. The chapter on ethical issues in survey research should be read by everyone carrying out surveys - it would save ethical committees a lot of time when considering applications for ethical approval.
