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Social Research
An Introduction

Second Edition
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January 2011 | 680 pages | SAGE Publications Ltd
This is the perfect book for any student taking a research methods course for the first time.

The new edition of David and Sutton's text provides those new to social research with a comprehensive introduction to the theory, logic and practical methods of qualitative, quantitative and mixed methods research. Covering all aspects of research design, data collection, data analysis and writing up, Social Research: An Introduction is the essential companion for all undergraduate and postgraduate students embarking on a methods course or social research project.

The second edition features:

  • Brand new chapters on visual methods, case study methods, internet research, mixed methods and grounded theory
  • Updated chapters on interviews, questionnaire design, surveys, and focus groups
  • Improved coverage of qualitative and quantitative methods of data analysis, including practical instruction on the latest versions of software packages NiVivo 8 and SPSS 18
  • An attractive new layout which aids navigability and enhances the book's student learning features
  • Many more practical examples helping bring theory to life!


A password-protected Instructor Teaching Site and an open-access Student Study Site are available for this book.

Designed for social science students with no previous experience, this book provides a balanced foundation in the principles and practices of social research.


 
PART ONE: STARTING YOUR RESEARCH
 
Getting Started: Theory, Research Question and Research Design
 
Being Ethical
 
Literature Searching and Reviewing
 
Theory and Research: Quality and Quantity
 
PART TWO: DATA-COLLECTION STRATEGIES
 
Introduction to the Process of Qualitative Research
 
Qualitative Interviewing
 
Focus Groups
 
Ethnography
 
Case Study Research
 
Collecting Textual and Visual Data: Public and Private
 
Grounded Theory as an Abductive Approach to Data Collection
 
Introduction to Quantitative Research Design
 
Hypotheses, Operationalization and Variables
 
Sampling
 
Survey Design
 
Collecting and Coding Quantitative Data
 
Methodological Innovations: Mixing Methods and E-Research
 
PART THREE: DATA ANALYSIS
 
Introduction to Qualitative Data Analysis
 
Coding Qualitative Data: Qualitative Content Analysis
 
Semiotic and Narrative Forms of Discourse Analysis and Doing Conversation Analysis
 
Using Computer Software: Working with Nvivo8
 
Visual Analysis
 
Introduction to Quantitative Data Entry
 
Introduction to Quantitative Data Analysis: Describing Single Variables
 
Describing and Exploring Relationships between Two Variables
 
Inferential Statistics and Hypothesis-Testing
 
Data-Management Techniques
 
PART FOUR: PRESENTING RESEARCH
 
Presenting Research Findings

'By far the very best treatment of this topic in the field today ' -
Norman Denzin, University of Illinois


'The second edition of Social Research: An Introduction firmly establishes this book as a standard amongst introductory methods books. It is comprehensive and covers the whole range of frequently used methods. It is clearly built on solid pedagogic and conceptual foundations. David and Sutton write from the position of experienced, theoretically informed researchers with a genuine commitment to pluralism in research methods. It is clearly written, yet sophisticated and is a valuable resource for both students and professionals new to social research and more experienced researchers who wish to expand their methodological repertoire' -
Malcolm Williams, Director of the School of Social Sciences, University of Cardiff

Praise for the first edition:


'… a valuable addition to the social research literature because it provides practical and detailed support to undergraduates who are conducting research for the first time' - Professor Tim May, University of Salford



'… balanced, user-friendly and timely' - Norman Denzin, University of Illinois


Insightful and helpful book for undergraduate students

Dr Alex Owen
Children, Families and Youth, Oasis College
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A well written book that is accessible for students from the start of research t the end. Students will find the hint and tips particularly helpful.

Dr Carmen Clayton
Center for children, young people and families, Leeds Trinity and All Saints
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An comprehensive resaerch book

Dr Colin Griffiths
Higher Education Afan Campus, Neath Port Talbot College
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An outstanding textbook that offers both comprehensive and accessible coverage of key theories and practices within social science methods.

Dr Dave O'Brien
Dept of Cultural Policy & Management, City University
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This research methods book is a good source for the undergraduate and master's level student. It can also be considered a good help for the PhD student at the early stages of his research.

Dr Fawaz Baddar
Marketing , IESEG School of Management
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A good basic textbook for research methods at undergraduate level. Simple to read and follow, students should have no trouble using it.

Dr Grant Coates
Sociology , Roehampton University
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This is clearly written reference book for research methods, that could be used as an introductory text for undergraduates as well as being a useful resource for postgrads. I particulary like the 'consider this' 'stop and think' and 'hints and tips' boxes as a way of highlighting important points to readers. I also like that individual chapters are provided for analysis of quantitative and qualitative data as so often research methods books gloss over the analysis of the data.

Dr Hilary Bungay
Health , Canterbury Christ Church University
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Thank you for letting me inspect this book. There is no doubt that it is an excellent book in that it provides a detailed and comprehensive overview of social research methods. To some extent, this is why this book could not be recommended as a core text on my course as the level of student knowledge (and knowledge requirement) is rather low at this stage and could only be considered as a foundation unit. I think the unit requires a simpler text. This book provides a level of detail that is beyond that required for 1st year nursing students. However, I could see that as their course progresses, they may wish to look at some very interesting chapters on (for example) Survey Design and focus groups, both of which are popular with undergraduate nurses as methods of data collection. However, the book is probably best used for final year students when they are undertaking their dissertation. I am not responsible for that unit of learning but I will certainly forward this book to my colleague. The commencement of the dissertation unit will be in 2 years time.
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Once again, thank you for giving me the opportunity to consider this book.
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BW
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Ian Davidson

Dr Ian Davidson
School of Nursing, Midwifery and Social Work, University of Manchester
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Excellent book which breaks down research methods in a clear way and is applicable across different levels

Dr John Foster
Dept. Family Care and Mental Health, Greenwich University
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