Qualitative Media Analysis
- David L. Altheide - Arizona State University, USA
- Christopher J. Schneider - Brandon University, Manitoba, Canada, University of British Columbia, Canada
Navigate the wealth of media documents available to qualitative researchers today with this simple guide.
In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.
It's a great book! The students told me it was relevant and easy to read.
This text is relevant to the research interests of media-savvy undergraduates today; it is also useful for instructors and graduate students seeking more clarity on qualitative methods of inquiry with regard to media of all kinds. I intend to test it out on my next (Fall 2015) senior thesis writing class at McDaniel College.
Over the past 1.5 years, the master's of education students I work with have been collecting more online forum and discussion board for research and content analysis. So I have incorporated the book as a tool to help them refine their research questions and data collection methodologies.
Good addition to Mass Media Research. This is qualitative research oriented and my course focuses more on quantitative aspect. So this is a good source on qualitative aspect. It is not too long, so for students, it is very convenient.
too print based, not enough content involving qualitative analysis of electronic media
This is an excellent and highly accessible text. I have included it as a recommended text on my undergraduate course. But, I have had several students purchase the book for use with in their third year dissertation research. This method of qualitative inquiry seems to be increasingly attractive to students and I anticipate students utilising this extent with increasing frequency in coming years. I would consider it an essential text for students using this methodology.
Numerous comments and suggestions from researchers who have used the guidelines in the 1996 book have informed our efforts to integrate the new material and in some cases, clarify previous work as well. We have expanded every chapter; revised the Figures—and added a new one (Figure 1.2); incorporated research by others; offered more examples in the text—as well as an appendix that lists published work, theses and dissertations; we have also spelled out the process of qualitative media analysis in more detail, (Chaps. 3, 4, 5) and offered a new chapter on the nature and use of social media, with actual examples from ongoing research (6. Electronic Reality II). A plethora of scholarly reports, Masters Theses and Doctoral Dissertations have used ECA or qualitative media analysis during this time, and many of these people have provided comments, queries, and suggestions that have informed this revision. A sample of these are included in the Appendix so that the reader can check out "real world" applications of this book. We also add an expanded list of studies that have used this approach.
