Organizational Creativity

A Practical Guide for Innovators & Entrepreneurs

KEY FEATURES

• A Know-Doing-Being learning model in every chapter moves the reader through understanding knowledge to learning how to apply knowledge and to making knowledge a part of his or her make-up. Each section concludes with an appropriate learning activity to encourage readers to interact with and apply the material in the book.
• Original case studies at the end of each chapter show readers how developing individual creativity can translate into organizational success. The cases range from well-known contemporary brands to individual innovator success stories and from large, successful organizations to community-based innovation initiatives. Debrief questions following each case provide an opportunity for the reader to test his or her understanding of the concepts taught in that chapter and provide instructors with a framework for group discussion. 
• Thought Bubbles in every chapter invite readers to directly interact with the concepts presented in the book and to practice one of the creativity skills taught in the chapter. Readers consequently make connections and then tune into their own creative thinking. Moreover, the Thought Bubbles encourage social interaction by providing hashtags that readers can use to tweet their thoughts; instructors can follow through and thus create a social dialog in the classroom.
• An engaging and conversational writing style stimulates thinking, reflection, and growth in the reader by making him or her feel as though the author is having a conversation with the reader.