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Ethnographic research is a new technique in the built environment. The traditional use of ethnography lies within social studies and anthropology, which are closely related to building the environment. This book is a very simple book on conducting ethnographic studies for any discipline and profession willing to observe the dynamic socio-economic pattern of any city.

Great overview. Very accessible for graduate students from professional schools (Law, Design, Nursing, Medicine)

I was looking for a credible, reliable and accessible text on ethnography and spent time to find an authoritative scholar on this research method. Very happy to now have David Fetterman's book in my research methods toolbox.

I will be using this text for the summer course I teach in qualitative methods. It is easy to follow; the graduate students really profit from studying it.