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International Public Relations is one of the growing fields both professionally and academically. This book not only encourages the reader to understand the impact of economic and cultural models in the practice of public relations, but also provides an exclusive insight into the international practice of public relations. The book pragmatically examines the challenges of international public relations, investigates the impact of culture, identity on public relations globally by adopting a case study approach which is extremely beneficial for the undergraduates.

Dr Indrani Lahiri

Individual chapters will be used in class.

Miss Barbara Czarnecka

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