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Comprehensive perspective on the subject with suitable cases. Parts could be updated as the text is aging in a rapidly changing business environment.
A good introductory text for undergraduate business students.
A very comprehensive textbook with recent data related to new challenges such as international digital marketing. I highly recommend this book for any students in their final year of BA programme in international business or at MA level.
The book is a useful as a background reading on international business. Recommended for undergraduate students taking international business subjects.
a good introduction level primer that will help students untangle some of the myths and misunderstandings about working across boundaries
I love this book, but need a new edition for the 200 level International Business class that I team teach.
A concise Overview of an interesting Issue
A practical Overview
Excellent coverage of international business topics. Very easy read.
This book is very detailed and has up to date data... But little intense for undergraduate students. That's why I will use this book as supplementary for undergrad International Business Management Class.
I think it was a fairly good book, but not really what I was looking for. I have thus passed it on to one of my former doctoral candidates who is now developing a course where it might fit.
The book is very comprehensive and a good read. Only downside is that it could be more succinct in some parts, so aggregating information a bit stronger.
Colleagues pushed for staying with Hill. I could go on my own, but decided to fit in, given assessment issues. I am hoping that our next round of reviews will get us moving.
Students like it
A practical book easy to read offering many activities to complement and enhance a lesson. A good book for undergraduates levels.
