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I am recommending (but not requiring) this book in my course. It is interesting and useful, but I have some questions about the depth of the coverage of R versus the coverage of Business Analytics.

Dr Jose Mendoza

The text provides a highly practical, application-driven approach to analytics. It bridges theory and real-world business decision-making through hands-on R examples, making it an ideal resource for students to build both analytical skills and problem-solving confidence in today’s data-driven business environment.

Dr Chikezie Emele

I could not access the book. It is shown in the cart, but I cannot do anything about it. So, no chance to review the book. Your system seems to have a problem.

Professor Dohoon Kim

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