Business Research Methods and Statistics Using SPSS
The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for instructors, and additional questions and exercises, all of which aim to help students to:
- Understand the importance and application of statistics and quantitative methods in the field of business
- Design effective research studies Interpret statistical results
- Use statistical information meaningfully
- Use SPSS confidently
Ideal for those with a minimum of mathematical and statistical knowledge, this book will be an invaluable resource for students on quantitative methods courses in Business and Management, Organization Studies, Marketing Research and Economics.
It seemed like a good book but our students have some problems with it. I am still looking around to find a text that is appropriate for undergraduate students.
The content of Burns is fine but the examples of how to run SPSS are lacking.
This text is very useful for students wrestling with quantitative data. The chapter on Factor Analysis is particularly useful!
Very well written. Contains and explains simply and comprehensively all the statistical issues that need to be disscussed during the module.
The book is simplistic, geared for undergraduate studies, based on older version of SPSS, while version 17 is presently used.
Clear and concise
Practical examples are very useful
Book covers the three topics of our course: research methods, statistics and SPSS. This is rare in these kind of books.
Good book
As promised in the introduction of the book, this book is really ideal for those with a minimum of mathematical and statistical knowledge, like nursing students. However, the examples used in this book are related to the business reseach they can be easily adopted for health care and nursing research. The basic principles of statistical methods are explained very well, also, how to proceed the analysis in SPSS is described well. Thank you!
The module that this book is to used for is basic business research methods offered to 3rd year (level 9) Business Studies students. In this module students do not necessarily need to go as indepth as the content in this book.
\
Therefore, I will be recommending it to students who need to learn abit of Quantititative methods and use of SPSS - for dissertation purposes later in their Honours year
The books seems to have found a useful niche in that it combines helpful, straightforward guidance on research design relating to business research with a clear and accessible approach to how statistical methods can be used meaningfully in the analysis of the data to emerge from such research. The book is particularly useful because it tackles the analysis, through statistical techniques, of subjective, qualitative data. The book is comprehensive and detailed in its approach but is very easy to follow.
\
It will be recommended as supplemental reading only because it will not be relevant to all our students (given the broad span of research areas in which they are engaged), but I will recommend that all our students refer to it in establishing a broad knowledge of methodological and analytical techniques, in order that they can make an informed decision in establishing the most appropriate approach for their research.
